How are there so many new Audis around despite the recession?
The Audi logo with the circles always reminds me of that trick magicians do, you know the one where they link separate solid metal rings together into a chain. As a child I never could work out how they did it, and now I’m finding myself wondering the same thing about Audi and their equally impressive methods of staying afloat in the recession.
At a time when most of the car industry is on its knees, I’m sure I’m seeing more Audis on the roads than ever before. I’m sure it’s not my imagination – suddenly it seems everyone is driving these sleek upmarket cars, despite the obvious financial issues.
I suppose it could just be that the type of person who can afford to buy Audi cars probably had more money in the first place, and are less likely to have been hit hard by the credit crunch. Maybe it’s just that those who do still have spare cash to spend on posh cars want to flaunt it, but I doubt that can really be it. Well, not all of it anyway!
A more likely explanation is the fact that, while most people just can’t afford to think about investing in new cars, their old ones are still wearing out and need replacing. And if you need a new car but can’t afford to buy brand new, the logical solution is to look at car contract hire instead.
And of course the best thing about contract hire or leasing is that the cost of the car is split into simple manageable instalments. You’re not restricted to only looking at cheaper cars, or ones that you would have been able to afford to buy outright. In fact, the better car you choose the nicer deal you can usually get. So if you always wanted an Audi but couldn’t quite justify buying one, then Audi contract hire could let you get your dream car despite the credit crunch.
Judging from the increasing number of posh cars around at the moment, it would seem people are beginning to wise up to this cunning method of tricking the recession! (Oh and in case you were wondering – the other trick, the one with the rings, is done either with concealed gaps in the rings or simply slight of hand as the magician conceals that they were connected all along. And yes, my childhood self was gutted when I finally found that out!)
Tags: audi, audi contract hire, car contract hire